What is Brand Identity?
Your brand is the personality of your business—it's how people feel when they think about you. I help you discover and express that personality through thoughtful logo design and a cohesive brand identity that makes you memorable for all the right reasons.
My Process
Creating your brand identity involves much more than just designing a logo. We start with deep conversations about your values, your ideal customers, and what makes you different from competitors. Then I translate those insights into visual elements: a logo that works everywhere from business cards to billboards, a color palette that evokes the right emotions, typography that matches your personality, and guidelines for how everything comes together consistently across all your materials.
Why You Need an Expert
You might think about tackling this yourself or hiring someone cheap online, but here's why that often backfires: brand identity is psychology as much as it is design. I understand how different colors, shapes, and fonts influence how people perceive your trustworthiness, professionalism, and expertise. I also know how to create designs that will stand the test of time and work across all the different places your brand will appear. A poorly designed logo or inconsistent branding can actually hurt your credibility and make it harder to charge premium prices.
The Results You'll See
The transformation is often remarkable. Clients tell me they feel more confident introducing themselves at networking events, their marketing materials look cohesive and professional, and customers often comment on how polished and trustworthy their brand appears. Many discover that a strong brand identity helps them attract their ideal clients more easily and command higher prices because people perceive them as more established and professional.
