Local SEO Basics: How Nearby Customers Find You
Jessica TorresOctober 12, 2026 · 5 min read
When someone searches for what you do and adds "near me," Google decides which few businesses to show. Local SEO is how you earn one of those spots.
Claim and complete your Google Business Profile
Make sure your name, address, phone number, hours, services, and photos are accurate and complete. A Google Business Profile setup starts at $350 if you would like help.
Give each service its own page
A separate page for each service lets every one of them rank on its own. It was part of taking a medical practice's Google clicks from 30 to 200 in a 28-day window. See the case study.
Mention the places you serve
If you work in several towns, say so. Clear service-area information helps Google and customers know you cover their neighborhood.
Keep your site fast and clear
Fast load times and clean structure, including schema markup, help search engines understand your business and help visitors stay long enough to call.
Collect reviews
Ask happy customers for reviews. Recent, detailed reviews build trust with people and send positive signals to search engines.
Complete your Google profile, build a page for each service, and keep asking happy customers for reviews.
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