From speaking to everyone to speaking to the right people
Beatriz Negrin is a realtor who was putting real energy into Instagram and believed she was doing a great job. Then she talked to an expert and realized that energy was going in the wrong direction.
Together we found her niche, new construction, and built a focused voice around it. The result was a social presence she's now regularly complimented on, and more clients coming from it.
Doing a lot, but not the right things
She didn't know her Instagram strategy was off. Her content was scattered and unfocused, trying to be everything to everyone and to speak to every generation with slang and trending voiceovers. Every post meant another round of stress about what to share next.
"I thought I was doing a great job. It was when I decided to talk to an expert that I realized I was focusing my energy incorrectly."
Find the niche, then find the voice
Honest, direct feedback
I told her plainly what wasn't working. It wasn't always easy to hear, but once she started really listening, everything shifted.
A clear niche
Instead of trying to reach everyone, we focused on what she specializes in: new construction.
A voice that's hers
No more chasing slang or trends. We honed her voice to speak directly to new construction buyers.
"Jessica understands the public"
Thanks to Jessica I am now often complimented on my social media and I went from averaging 2 clients per year from social media to an increase of 40% in 2025 and will increase that even more for 2026.
What I would tell any realtor is that Jessica understands the public. She understands their voice and will truly help you find yours to speak to a new audience. Without her, I would still be posting at random and stressing about my next post.
I'd highly recommend her to everyone!
Beatriz NegrinRealtor · New construction · brokerbeatriz.com · @brokerbeatrizReady to find your focus on social?
I only take a couple of projects a month, so each one gets my full attention. Tell me about your business and I'll reply within a day.
