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Brand Identity

Look as good as the work you do

Cohesive, memorable branding — logo, colors, type, and voice — that connects with your ideal clients and sets you apart. Once you have a brand, I become your designer for life.

What's included

  • Logo & wordmark designed from scratch, with variations for every use
  • Color palette & typography chosen to fit your audience
  • Brand voice so your words sound like one business
  • Style guide to keep everything consistent as you grow
  • Ongoing design — cards, signage, menus, flyers, whatever's next

Why business owners want this

Great work wrapped in a forgettable look is easy to overlook, and easy to underprice. Branding makes the quality visible before you say a word.

Charge what you're worthPremium presentation supports premium pricing.

Be rememberedA consistent look makes you the name people recall and refer.

One designer, for lifeEverything you print or post later matches, without re-explaining.

Best forNew businesses, rebrands, or owners whose look no longer matches the quality of their work.
Coast Innovated Builders logo after the redesignSee it in actionCoast Innovated BuildersBrand IdentityA luxury remodeler whose logo didn't match the look they wanted. I created a refined mark and a palette inspired by the coastline.Read the case study

Explore my other services

How it works

Simple from first hello to launch

1

We talk

A free conversation about your business, your customers, and what you want to change. No pressure, no pitch.

2

I build

I design and create everything myself, checking in at each stage so there are never surprises.

3

You grow

We launch, and I stay on as your go-to person for hosting, updates, and whatever comes next.

FAQ

Common questions

What do I get in a brand identity?

A logo with variations, color palette, typography, brand voice guidance, and a style guide to keep everything consistent.

How much does brand identity cost?

Logo design services start at $250, and a brand identity package including a logo starts at $500. Custom options may change this price. Tell me what you need and I'll send a clear quote before we start.

How long does it take?

Typically three to four weeks, including a round or two of revisions along the way.

Can you redesign my existing logo?

Absolutely. We can refine what you have or start fresh, whichever fits where your business is headed.

Will you design my business cards and signage too?

Yes. Once you have a brand, I'm your designer for life — cards, signage, menus, flyers, and more, all on-brand.

Do I own the final files?

Yes. You receive the final logo and brand files in every format you need for print and web.

Let's talk

Not sure which service you need?

Tell me about your business and I'll point you to what will move the needle most. I only take a couple of projects a month, so each one gets my full attention.

Let's Work TogetherSee my work
Working from beautiful Naples, FL · ¡Hablo español!